Grand
Continuous product design, and design system support while iterating towards PMF.
Intro
We partnered with Grand (a fintech startup backed by a $5M seed led by 20VC) to build an AI-powered trust network that monitors risk, growth, and stability across trade partners in real time, moving the industry beyond static monitoring.
Services
- Embedded partnership
- Product design
- Rapid prototyping
- Design system
Problem
The global trade economy relies on a broken feedback loop. For decades, businesses have been forced to make high-stakes credit decisions using stale, backward-looking reports that offer zero context. They see the raw numbers, but never the “why,” leaving them exposed to unnecessary risk and missed opportunities.
‘alt-shift embraced our early pivots, stayed in the trenches and brought the exact mix of speed and rigor to enable accelerated discovery that saved us months of expensive engineering.’
alt-shift impact
Building a complex fintech platform from scratch is a full-contact sport. We’ve been by Grand’s side for over two years, staying lean and iterating rapidly through the messy phases of early discovery. We pressure-tested dozens of concepts with real users to protect the company’s runway. When it was finally time to build the real thing, the execution was rooted in proven tactical confidence.
Finding what’s worth building is the hard part for early-stage companies like Grand.
Our embedded model, paired with real care, is what makes us a good partner.