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Create with care

North star /

alt-shift exists to clear the path from zero-to-one fast, without ever sacrificing the thoughtful care required to build a valuable product people want to use.

About alt-shift /

We built alt-shift as a direct response to the flawed agency models we grew tired of seeing: subscription mills, massive overhead, maxed-out billable hours, seniors selling while juniors execute... Ambitious businesses deserve better.

Drawing from our experience in complex B2B product design, plus real-world startup product management, we built a studio designed for adaptable, long-term integration. We balance raw, high-velocity execution with thoughtful care and rigor. This is our idea of a true strategic partnership rooted in tactical execution.

Martin Maricak
Martin Maricak
Romana Brajerova
Romana Brajerova
Focused
4Four active customers at a time. No more. It's how we stay close to the work.
Established
1515 years of product & design experience per head, on average.
Sustainable
40%We're keeping the studio small and lean from day one. Last year we still grew revenue 40%.
Capabilities /

Early stage

We join founders and corporate innovators on a mission to create compelling value propositions. We adapt to unpredictable twists and turns with speed and grit. All without sacrificing the care needed to win and retain happy customers.

  • Visualise and test your ideas fast through concepts and prototypes
  • Rapid design iteration cycles & daily partnership with your dev team
  • Find early traction and product-market fit.
  • Senior design leadership for your team

Growing business

To stay on a growth trajectory, companies with traction must constantly optimize their results and minimize disruption risk. We help established products strengthen business models, optimize core flows, and build scalable design systems.

  • Increase user engagement, adoption or acquisition
  • Revamp the overall product experience to unlock growth
  • Reposition or level up your market presence

The alt-shift
—playbook

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Practical confidence

Strategy matters. Getting stuff done matters more. We get hands-on early, because real insights come from doing, not planning.

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Creative tension

Making products can be unpredictable. Founders need designers who can challenge them, yet don't add to the chaos.

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Depth & distance

We strive to be way more than a visual assembly line. Think of us as design partners who work at your speed, and actually care.

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Reps don't lie

We've been wrong enough times to respect how hard this is. Experience helps us spot obvious dead ends sooner and turn the ship faster.

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Take the shot

Most design decisions are reversible, so we make them fast and don't fall in love with them. Big agencies line up one perfect shot. We just keep shooting.

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Talk is cheap

Debates come alive when someone finally makes the thing. A rough version aligns a team faster than any meeting. Editing becomes the easy part then.